Sold by guerilla: the Process before the Promise
Sometimes, the home you want just isn’t on the market, and you don’t have time to waste. After showing my clients pre-owned homes, they expressed their desire for more spacious and yummy real estate. By yummy, I mean spotless, new, and fabulously updated. After an extended search, I decided to explore new construction sites to fulfill their needs.
We viewed several new construction properties, and while my clients were interested in these model homes, they weren’t exactly smitten. Finally, we decided to stop by MI Homes’ very own Scotland Heights. This subdivision is snuggled midway between Indianhead Highway (MD 210) and US 301 and near the intersection of Berry Road and Bunker Hill Road.
My buyers were impressed with this model, especially the master bedroom and bathroom. It is the definition of yummy. The kitchen is new and expansive, with a classic color palette throughout. The home met all of their needs, including ample closet and storage space. After learning there was only one similar inventory property* available for sale, they opted to submit an offer on the spot.
*In new construction jargon, an inventory property is a property that is already in the process of being built. The foundation has been poured and construction is moving right along. In some cases, the details (carpet, cabinets, flooring and fixtures) have been pre-selected. Depending on your timing of submitting an offer, you may still have time to personally select your details.
After 6 weeks of construction the process was complete, yielding the promise: a beautiful new home and happy clients.