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Why You Deserve A Real Estate Strategy


Why do you need a real estate strategy?

A real estate strategy is a long-term plan that sets your future self up for success.

It’s not just about buying or selling a house.

It’s about making smart moves and forward-thinking decisions.

But can anyone develop a real estate strategy?

Keep reading to learn why you deserve a real estate strategy and how it can help you future-proof your life.


Why Most People Don’t Have A Real Estate Strategy

A common misconception is that real estate is just about buying or selling property.

But it's actually much more than that. 

A real estate strategy helps you make informed decisions about where and when to invest. 

People often miss this bigger picture, especially when they browse properties on consumer websites like Zillow. 

These platforms are great for browsing listings, but they don't provide personalized, strategic advice.

These are some other common barriers to forming a real estate strategy:


Financial Challenges

Most people think that in order to buy property or get involved in real estate, you need to be loan-and-debt-free. 

People believe you have to have a substantial down payment saved to even consider owning a house.

These factors can help, but you’re not out of luck with real estate if your financial situation is different.

There are so many financing options and programs available for people who have student loans, less-than-ideal credit, etc.

Not exploring these due to shame over finances or preconceived notions about how your finances “should” look to buy property prevent many people from getting involved in real estate. 


Uncertainty About The Future

Uncertainty about the future is another major reason people don’t have a real estate strategy.

They think, “Is it worth buying a property right now if I move?” or “Where am I going to be in five years?” If they can’t answer, they often decide it’s not the “right time” to get involved in real estate.

Though these concerns are valid, you can still invest in real estate even if you don’t know the answer.

Real estate can actually be a flexible investment. 

You could decide to rent out or sell a property if your life takes an unexpected turn.

You don’t have to think of real estate as permanent, and your real estate strategy can change with you.



Lack of Guidance

Finally, finding a trusted real estate agent to help you develop a real estate strategy can be a challenge. 

It can be hard to know who has your best interests at heart and trust that your agent is being honest with you.

Most real estate agents also tend to focus on short-term transactions rather than a long-term strategy. 

This is one of the things that makes guerilla unique. Not every agent has the skills to develop long-term plans, but at guerilla, we can work with you to come up with a strategy that benefits your future goals. 


Why You Need (And Deserve) A Real Estate Strategy

A solid real estate strategy helps you prepare for life’s major milestones. 

This is why you deserve a real estate strategy:


Preparing For The Future

When you buy real estate, it doesn’t have to be forever.

But the right plan can help your asset be profitable for a long time.

That might mean buying a starter home now that you later rent out.


It could mean choosing a home with enough space to grow a family near a good school district.

Planning ahead is valuable, and you deserve to make a plan that benefits you now and later.


Building Financial Security

Buying a forever home doesn’t have to be your only real estate goal.

You can also buy into tangible assets that contribute to long-term financial security, whether that’s residential or commercial.

By paying a mortgage, you build equity, which can give you a financial cushion or funds for a future investment.

Adapting To Life Changes

Life is unpredictable.

You can build a real estate strategy that plans for adaptability. 

For instance, if you think you might need to relocate for a job, your strategy could include a plan to rent out your property.

Or, if you’re looking towards retirement, you might need a plan for downsizing your home.


Creating A Legacy

Real estate can play a part in creating a profitable legacy for your family.

Properties can also be passed down to future generations, providing them with financial support and stability.

It’s about leaving your loved ones an asset that benefits them for years to come.


Building A Real Estate Strategy In Baltimore


Do most real estate agents offer their clients a real estate strategy? 


Arguably it’s outside of the scope of their work. 


In our practice it took a few years to recognize the value. Neighborhoods where we sold regularly in the beginning of our real estate career kept increasing in value. 

It was obvious our clients had purchased the right property at the right time. It remains a source of professional pride to share the good news that their property has increased in value. 


Want some examples? 


Ten years ago, we used to sell houses in Baltimore’s Remington neighborhood for between $50,000 and $100,000. 

These same houses are now trading for over $250,000 – only our clients still have mortgage payments that reflect their original purchase price. 


They’ve achieved owning a house they can afford and a house that increased in equity, a source of income to trade up to another home if they’re ever so inclined.

Your Real Estate Strategy With Guerilla

We tell all our clients, we're not just searching for a property for the current you, we're also searching for a property for yourself 5-10 years from now.

What are we lining up for your future self?

  • We're locking in monthly payments that you can afford.
  • We're finding a home where you build some equity.
  • We're purchasing a property that you have the option to rent for income.
  • We're purchasing a home that you’ll be able to trade for your future home. 

When’s a good time to develop a real estate strategy? Right now.

Are you ready to start creating your strategy?

Reach out to guerilla to schedule a free consultation today.

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